Engaged by Craig Haslam - best known as the founder of Untamed Escapes - we were tasked with translating a life spent championing regional South Australia into a compelling political campaign for Flinders. With a deep-rooted connection to community, sustainability, and storytelling, Craig brought the same passion that built a nationally recognised, regenerative tourism business into the public arena.

Our role was to shape a campaign that felt authentic, grounded, and unmistakably local. From how-to-vote cards and brochures to press advertising, digital assets, email campaigns and large-scale signage, every touchpoint was designed to cut through with clarity and conviction. We developed a visual and verbal identity that reflected Craig’s straight-talking nature and community-first mindset, ensuring consistency across both grassroots and digital channels.

The result was a cohesive, highly visible campaign that balanced professionalism with personality - capturing the voice of an independent candidate driven not by politics, but by people, place, and progress.