Toasted Truck & Deli began as a grassroots success - a Melbourne-based food truck built on simple comfort food done exceptionally well.

Known for its next-level toasties and cult following across festivals and events, the brand had already earned its place in the city’s thriving street food scene.

The opportunity was to take that momentum and transform it into something more permanent - a brand that could hold its own beyond the truck, without losing the energy, authenticity and loyal following that made it so popular in the first place.

The 15thco led a full rebrand, evolving the business into Toasted Truck & Deli . A bright, bold, high-impact identity designed to translate seamlessly from street to storefront. With a recognisable, eye-catching deli presence, the brand now captures attention at every touchpoint, including a whole new festival truck redesign, turning everyday toasties into a destination experience while continuing to build on its growing popularity.