Engaged to bring personality and punch to Melbourne’s cult-favourite food truck Mr Baller, The 15thco delivered a full-spectrum brand experience.

Engaged to bring personality and punch to Melbourne’s cult-favourite food truck Mr Baller, we delivered a full-spectrum brand experience - from identity and character design through to truck signage and on-the-ground rollout. Earning recognition from Broadsheet for its indulgent, slow-cooked Wagyu meatball subs and street-side following, Mr Baller is a brand built as much on attitude as it is on flavour.

The creative direction leans into that unapologetic, larger-than-life energy, bold graphics, irreverent tone and a distinctive character system that transforms the truck into a moving piece of theatre. Designed to stand out in crowded festival environments, the visual identity amplifies the brand’s persona, turning every appearance into a high-impact, highly shareable moment.