Sapyen is a Melbourne-born health tech startup redefining male fertility testing on a global scale. 

At the heart of the brand is a clinically-backed, at-home diagnostic that gives men the ability to test and better understand their fertility - removing much of the friction, cost and stigma traditionally associated with the process. Now used internationally and trusted by leading IVF clinics, the impact of the product is significant.

We reimagined the at-home fertility test kit with clarity and care at its core - simplifying information, refining the user journey, and elevating the first touch point to feel both medical-grade and human. 

Every detail was considered to reduce friction, remove uncertainty, and create a sense of calm reassurance in what can often be an emotional experience.

Beyond the product, we designed a cohesive suite of sales and marketing tools, including a presentation folder to house collateral and a flexible system for exhibition signage across global events. The result is a unified brand experience - one that empowers users, supports the sales team, and positions Sapyen with confidence on an international stage.